Privacy Policy

Who We Are

This Privacy Policy describes how Paulo Pereira (“we,” “us”) collects, uses, and protects your personal information when you use ThePereira.com. Paulo Pereira is a licensed real estate professional affiliated with Keller Williams Elite Partners III Realty, License SL3609292, located at 1200 Oakley Seaver Dr, STE. 206, Clermont, FL 34711.

Information We Collect

When you submit an inquiry form, request a consultation, or book an appointment through ThePereira.com, we collect the information you choose to provide. This may include your first and last name, email address, phone number, and details relevant to your request — such as a property address, selling or purchase timeline, preferred communities, budget range, and any notes or questions you include.

When you schedule a consultation, we also receive the appointment date and time you select, along with the property address and notes you provide at booking.

We also collect limited analytics and attribution data automatically when you visit the site. This may include the pages you view, how you arrived at the site (such as a referral source or campaign link), click identifiers like Google Click ID (gclid) or Facebook Click ID (fbclid), UTM campaign parameters, your landing page, device type, and browser information. This attribution data is stored in your browser's local storage so it persists across visits. It does not include your name, email address, phone number, or other personal identifiers.

How We Use Your Information

We use the information you provide to respond to your inquiry, schedule and confirm consultations, communicate with you about your real estate goals, and deliver the services you request. We may also use it to follow up about a specific property or to discuss next steps relevant to your situation.

If you separately opt in to receive market updates and real estate insights, we will use your email address to send those communications. Marketing communications are optional and are never sent unless you actively choose to opt in.

Analytics and attribution data is used to understand how visitors find and use the site, measure the effectiveness of marketing efforts, and improve the content and experience we provide.

Cookies and Local Storage

ThePereira.com uses Google Analytics 4 (GA4), which may set cookies in your browser to measure page views and sessions. Your browser's local storage is used to retain first-touch and last-touch attribution data (such as campaign source, landing page, and referrer) so that it is available if you return and submit a form later.

We do not currently use third-party advertising pixels such as the Meta Pixel or Google Ads conversion tracking. If that changes, this section will be updated to describe the technologies in use.

You can control cookies through your browser settings. Disabling cookies may affect some site functionality. You can clear local storage at any time through your browser.

Third-Party Services

We use Google Analytics to measure website traffic and engagement. Google may collect information through cookies governed by its own privacy policy and practices.

We use a customer relationship management (CRM) platform to store contact records, manage inquiries, and schedule appointments. When you submit a form or book a consultation, the information you provide is transmitted to and stored in that platform to support follow-up and service delivery.

We do not sell your personal information to third parties.

Consent

Each inquiry and consultation form includes a required consent acknowledgment. By checking the consent box and submitting a form, you agree to be contacted about your inquiry, requested property information, or scheduled appointment by phone, email, and text message. This consent covers communications directly related to your request or appointment, such as confirmation, reminders, and follow-up about your specific goals. It does not by itself sign you up for unrelated promotional campaigns.

You can opt out of text messages at any time by replying STOP to any message you receive.

Marketing communications — such as market updates and real estate insights — require a separate, optional opt-in. This opt-in is never pre-checked. You can withdraw your marketing consent at any time by requesting removal from the mailing list.

Data Retention

We retain contact and inquiry information for as long as necessary to provide the services you requested and to respond to follow-up communications. Attribution and analytics data in your browser's local storage persists until you clear it.

Your Rights

You may request access to the personal information we hold about you, request corrections, or ask that we delete your information, subject to applicable legal obligations. You may opt out of marketing communications at any time. To exercise any of these rights, contact us at paulo@thepereira.com or (352) 724-3357.

Security

We take reasonable measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

ThePereira.com is not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. We encourage you to review this page periodically.

Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, you can reach us at:

This Privacy Policy may be updated from time to time. The ‘Last updated’ date above reflects the most recent revision.